5⭐
4
STAR RATING
WEEKS TO
TRANSFORM
30+
MARKETING EXPERT
EXPERIENCE
100%
SATISFACTION
SOUNDS FAMILIAR?
If you've ever thought this, you're not alone.
“I don't need marketing right now. I just want to grow.”
You started a business to do what you love, and you think marketing is just social media posts. (It's not! It's knowing your consumer and building for THEM.)
"Marketing feels fake and forced."
You know you need to promote your brand, but everything you try feels inauthentic.
“I don't even know where to start.”
There's so much advice out there — and none of it actually fits your business.
Then BLC was made for you.
THE SOLUTION
Brand Love Club
is your clear path forward
Brand Love Club is a 4-week, live and virtual cohort experience for business owners who are tired of spinning their wheels. We'll give you a clear strategy, the skills to execute it, and a community to keep you accountable — so you can grow your brand with confidence.
What you'll get ->
Learn the exact strategy that top brands use to grow — distilled into a clear, actionable system you can implement immediately.
PROVEN FRAMEWORK
Meet weekly with Alejandra and Aniefre for real-time coaching, Q&A, and feedback tailored to your business.
Live Expert-Led Sessions
Join a cohort of driven entrepreneurs who share your challenges — and your ambition. You'll build relationships that last beyond the 4 weeks.
Founder Community
Walk away with a complete, personalized marketing plan ready to implement the moment you finish the program.
Your Custom Playbook
01
Who is your Consumer?
If you say "everyone is my consumer", we have some work to do! We'll help you clarify who your consumer is through a series of exercises.
OUR APPROACH
4 weeks.
One transformation.
02
What is your positioning?
Does it seem like there's a lot of competition? We'll help you figure out how to stand out.
03
The 3 Arenas
This BLC framework helps you figure out what your competitive advantage is.
04
Execution Plan
After creating a strategy for your brand, we'll develop an execution plan to tap into your consumer target!
Dynamic and Actionable
“Aniefre & Alejandra were amazing! They facilitated incredible group sharing sessions and the playbook format made everything so actionable. I left with a real plan — not just theory.”
- Analisa O
MBA consultancy for the price of a case of POM Wonderful bottles
“The expertise of the instructors with diverse CPG experiences and their ability to make it very simple to understand for non-marketers was incredibly valuable. I now have a clear framework for growing my brand.”
- DIEGO C.
REAL STORIES
What founders are saying
after The Playbook Cohort
JUST WHAT I NEEDED
“What a great workshop. I learned so much from Aniefre and Alejandra, and their expertise really pushed me to think about my marketing in an entirely new way. Highly recommend to any business owner who feels stuck.”
- Deirdra J.
ANIEFRE AND ALEJANDRA ROCKED IT...
“Aniefre and Alejandra ran a great workshop with our Zell Entrepreneurs at the University of Michigan! From the pre-work to the live session, every moment was thoughtfully designed to push our founders to think bigger about their brand strategy.”
- Steve J.
30+ Years of Expertise, Distilled
Alejandra and Aniefre have led brands in sports, CPG, and entertainment.
They started Brand Love Club to empower brand leaders and business owners to fuel growth through expert-led marketing courses, backed by over 20+ years of marketing expertise.
We have worked for some of the best marketing organizations and studied under some of the greatest professors in the world. One of the most significant things we've learned: great marketing isn't a matter of luck — it's a skill. And like all skills, it can be learned.
By learning and refining these skills, you'll be able to confidently grow and transform your business, brand, and career to achieve sustainable success.
RESERVE YOUR SPOT
Your brand deserves to thrive.
$599 $1,099
One-time investment · Limited spots per cohort
• 4 live expert-led sessions
• Your custom Brand Playbook
• Private cohort community access
• Real-time feedback from Alejandra & Aniefre
Next cohort starts April 8, 2026
at 5pm PT
What if I need more help?
We offer Office Hours. You'll be able to get dedicated time for yourself and your business. Additionally, you'll meet other entrepreneurs like you in our breakout sessions who will be great resources for help.
What is the Playbook?
It's your strategic and execution plan. We'll send you a blank workbook that you'll use to do the exercises in. After the 4 weeks, you'll have a plan that is clear and ready to be executed.
I have an idea for a business, but don't have it up and running yet. Can I join the cohort?
Yes! In fact, it's perfect timing - we want you to be thinking strategically about marketing as soon as possible! You'll leave with a plan to execute on your idea immediately following the 4 weeks.
Is this in-person or through Zoom?
Zoom. Once you register, you'll receive a confirmation email with the link to the Zoom meeting.