MEET YOUR INSTRUCTORS
Aniefre Essien & Alejandra Pedemonte
We have worked for some of the best marketing organizations, and have studied under some of the greatest professors, in the world. Of the many things we have learned, one of the most significant is that great marketing isn't a matter of luck; it's a skill.
And like all skills, it can be learned and improved upon.
We want to share with you what we've learned over our careers, successfully leading brands in sports, consumer packaged goods, and entertainment. By learning and refining these skills, you will be able to confidently grow and transform your business, brand, and career to achieve sustainable success.
LET'S GO!
Our Brand Experience
ONLINE COURSES
HOW TO CREATE A BRAND PEOPLE LOVE
By the time you're done, you will have The Playbook to take your brand to new heights. Monthly payment options available at checkout.
What is Brand?
We provide a strategic overview of what Brand Marketing is in this online course. Marketing decides exactly what you stand for, because if you try to be all things to all people you'll become relevant to no one.
Create Your Brand Identity
We teach you how to define your brand's specific promise to a specific audience, and how to deliver on that promise with every decision you make. You'll create a compelling positioning statement, which will drive all of your strategic decisions. Additionally you'll define your consumer avatar, which is vital for effective Digital Marketing and Social Media.
Build Your Brand Strategy
You'll learn how to use Marketing to drive demand for your brand and your products, ultimately delivering your revenue forecast. You'll learn how to create a SWOT Analysis, and how to build a strategic operating plan that sets you up for success over your competitors. You'll be able to confidently make tradeoffs between traditional advertising and influencer marketing; between couponing and experiential marketing; between social media and SEO; or go all in on all of them.
Promote Your Brand
You'll learn how to avoid the most common pitfall of Marketing: talking to yourself. We teach you how to develop promotional plans centered on your target consumer. Producing effective creative assets consistently is a science, not guesswork. Going viral is not the goal; inspiring your target consumer to purchase your product is.
Create Winning Creative
Great advertising and promotions aren't about guesswork or trying random ideas. We'll teach you how to evaluate creative that rocks! You'll learn to distinguish promotions that grab your target audience's attention with relevant storytelling, inspiring them to take the actions that you need for business success.
Get Started If You Want To
Own Your Own Business
Marketing should influence all of your decisions. Let us help you.
Create Long-Term Growth
Learn how a brand creates value to scale your business.
Need a Marketing Refresher
Advance your marketing skills to level up at work. No MBA needed
To become the next great brand, certain marketing best practices are needed.
THESE COURSES ARE PERFECT FOR:
- ENTREPRENEURS
- MARKETING PROFESSIONALS
- CEOs
- SMALL BUSINESS OWNERS
- CREATIVE AGENCIES
You'll define your brand to uniquely solve consumer's problem.
You'll learn to use marketing as a growth engine.
You'll create compelling ideas using strategy.
You'll ensure ideas are executed to drive your business.
Empower yourself today
Sign up today to create your Playbook and transform your brand.